CES Episode Notes

Episode 012 – Stop | Keep | Start

(Note: This document contains the essential content of this episode but is not a complete verbatim transcript. It may also contain bonus content not included in the episode.)

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In this Episode…

01 – Stop – Keep - Start
02 – Play-Doh? 
03 – Creating Anxiety
04 – Upcoming Episodes

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Page 01 – Stop – Keep - Start

Thoughts, Attitudes, and Beliefs give birth to…

Decisions, which give birth to…

Actions and Behaviors.

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There are 3 types of actions/behaviors.

- Those that are working for you.

- Those that are NOT working for you.

- Those that might work for you if you did them.

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There are 3 S-K-S rules:

  • If you're doing something that's not working for you, STOP doing it.
  • If you're doing something that's working for you, KEEP doing it.
  • If there's something that you think might work if you did it, START doing it and see what happens.

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The S-K-S rules apply to 6 categories of actions/behaviors:

·      Business

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There is a handy worksheet available for S-K-S: 
Click here to download a PDF version of the worksheet >

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Page 02 – Play-Doh?

Most of us have heard the notion that we “create our own reality”.  Aside from how that might work, the most basic question is, do we believe that?

Do we, or do we not, have the ability to mold, to shape, our circumstances and experiences into something other than what they are right now?  

Ask yourself questions like these.

Is my reality:

• hard or soft?

• rigid or pliable?

• marble or clay?

• steel-reinforced concrete or Play-Doh?

If you can believe that it might be Play-Doh, you’re headed in the right direction.

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Page 03 – Creating Anxiety

I have actually heard marketing gurus say that marketing involves:

• Creating an anxiety

• Offering a solution for the anxiety

Really?  Do you really want to create anxiety? 

There’s already enough anxiety in the world without you running around creating more of it. 

You don’t want to create anxiety, you want to find anxiety. 

Specifically, you want to find the kind of anxieties that you have a solution for, then offer that solution. 

Not try to sell that solution but offer it.

The potential buyer will take your offer or they won’t.

And either way is OK, because there will still be plenty of other people left who have that same anxiety who will take your offer.

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Page 04 – Upcoming Episodes

·       The Myth of Certainty

·       The 2|98 Rule

·       Awareness – Internal and External

·       Love and Fear



Think for yourself. If you don’t think for yourself, then other people will do your thinking for you, and that’s not a good thing.


Read books. Read blogs. Watch videos. Watch TED Talks. Listen to podcasts. Learn something new every single day. Never stop learning. You cannot foretell when a piece of knowledge will become useful to you.


Create something -- something good -- something that wasn't there before and would never have been there if you hadn't shown up.

Think - Learn - Create

Be Brave - Be Bold 



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Copyright 2019 by Tom Harris